about me

I’m a digital content creator and sports journalist who combines football storytelling, humor, and social strategy to create content that connects with fans.

Currently studying Sports Journalism at the University of East London, I’m especially interested in the social management side of sport – from content creation and video production to social strategy and audience growth.

Through my own football platforms, I’ve built an audience of 40,000+ across TikTok and X, generating more than 6 million views. By combining SEO, analytics, trend awareness, and an understanding of online football culture, I’ve developed a recognizable voice built around strong opinions, storytelling, and occasionally taking football far too seriously.

In summer 2026, I joined CBS Sports as a Social Media Intern on the Golazo team in New York, creating and publishing content around some of the biggest stories in world football. The experience gave me the opportunity to work within a major sports media newsroom, create for large-scale social audiences, react quickly to live moments, and develop content within an established brand voice. Content I worked on during the internship gained millions of views, with one video of mine hitting more than 11 million.

My background in content creation goes beyond social strategy. I’ve been video editing for more than 10 years, primarily using Adobe Premiere Pro, with experience ranging from short-form social content and football edits to long-form videos, interviews, and storytelling-driven projects. That production background has shaped the way I approach social media: I think about the edit, hook, pacing, story, and audience from the moment an idea begins.

I’ve also collaborated with Premier League USA across multiple campaigns, producing top-performing content while gaining hands-on experience working to creative briefs, developing campaign activations, and using performance insights to refine content.

Ultimately, I want to make people laugh and enjoy what I do. I want to work in that small in-between space of sport, social media, and storytelling, combining my creative instincts with strategy to help clubs, leagues, broadcasters, or brands build stronger connections with their audiences.

Open to anything – please feel free to reach out!