Social Media Manager & Newsletter Editor
OhSoSpurs
Social strategy, alongside social management and newsletter editorial.
scope
Social · Video · Newsletter · Matchday
my contribution
- Edited and published short-form podcast clips
- Wrote recurring match analysis, transfer, and feature sections
- Planned branded social output around platform trends
impact
Grew the X account’s following by 205% and increased engagement through a football-focused content strategy. I also took charge of the newsletter, writing every issue with factual, engaging stories for readers.
more about my work
As Social Media Manager for OhSoSpurs, I help shape the platform’s day-to-day social presence across X, YouTube and other channels, with a focus on football-focused content, matchday coverage and audience growth. I also manage and write the OhSoSpurs newsletter, turning weekly Tottenham news and storylines into engaging, accessible content for supporters.
Alongside content creation, I track performance and use analytics to understand what resonates with the audience and inform future content. The examples below highlight account growth, early performance metrics and selected work produced during my time with OhSoSpurs.
newsletter
When the idea of launching a newsletter was introduced, I immediately volunteered to take the lead. With experience in social media and a background in sports journalism, it felt like a natural intersection of my skill set.
Since the newsletter launched in late March 2026, I have written and edited each weekly edition, researching stories, fact-checking information and shaping the content to keep readers informed and engaged. The goal was to create an easy-to-follow roundup of everything happening across Tottenham Hotspur — from the Men’s and Women’s first teams to the academy — so supporters could catch up on anything they may have missed.
The newsletter began with roughly 450 subscribers imported from a previous service and has since grown to around 520, with new editions published every Saturday.
Because the newsletter launched shortly before the World Cup, I also adapted its format to reflect the tournament. While Tottenham remained the central focus, coverage shifted toward following Spurs players representing their countries, allowing readers to keep up with multiple players and storylines during a particularly busy period of fixtures.
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